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Ethics is questionable it is regarding the question of whether there are, or should be, accepted ethical standers for behavior in negotiations. Ethics is applied to social standards to right and wrong in a situation. They are different form morals which are personal beliefs of what is right and wrong. There is often framework in ethics. As many writers on business ethics have four different standards for evaluating strategies and tactics in business negotiation. The first is to choose a course of action on the basis of result I expect to achieve. The second is to choose a course of action on the basis of my duty to upload appropriate rules and principles. The third is to choose a course of action on the basis of the norms, values, and strategy of my organization or community. Finally you have to choose a course of action on the basis of my personal convictions. Each approach is fundamentally different in each ethical reasoning such as a end-result ethics, duty ethics, social contract, and personality ethics.