L1

This chapter discuses how to apply communication strategy to help others achieve there communication goals. In leadership you have to establish a clear purpose to inform, to persuade, and to instruct. But in establishment there are breakdowns in communication because the message has not taken the time to determine a clear purpose. In order to communicate properly you must generate ideas. While you generate your ideas you must do some brainstorming to come up with the overall purpose. The second thing you must do is generating your ideas through mind mapping. In mind mapping you can help yourself create a visual representation of your ideas. Thirdly you must ask the questions of Who? What? Why? When? and How? You need to answer these questions to help you with new ideas. Finally come up with a decision tree so you can break up a topic into parts so you can see how the subject relates to the topic. The last part of this chapter lets you develop a strategic leadership communication plan, analyze audiences, and ensure that your message is well organized and logical so that it could produce the results you intend.