L9

This chapter focuses on establishing leadership through strategic communication with employees. First you want to recognize the strategic role of employee communication. Ensuring that employee’s communication connects to the strategic objectives requires integrating communication into the company’s basic operational processes. All leaders agree on that communication needs to be the topic on the agenda of meetings and a subject of management discussions of strategic objectives and planning. If you are a new leader and are not sure about the effectiveness of internal communication you should develop an internal communication strategy. In order to do that you have to use the scorecard to uncover how your organization stands in relation to the best practices for internal communication. The next topic is how to establish effective internal communication. In leadership you have a primary responsibility that is to create the internal messages that would be sent to your employees, also you need to pay attention to the main components of a good communication strategy so you can ensure your internal communication supports and assists in accomplishing your company strategy.