L10 Map

L10

Effective external relations require a sound communication strategy. You can use the communication strategy framework to guide you in addressing the entire range of external audiences. In all external relations a company must have a strategy that is managing the press and media, coordinating philanthropic activities and community involvement, establishing relationships with the financial analyst’s investor groups, and creating and distributing all publications that touch stakeholders. A company’s external stakeholders consist of persons, groups, or organizations outside of the company that may be affected by the company’s activities. In order to create your major messages you should be able to prevent the interruptions and overcome the barriers to reach your external audiences. This is to successfully ensure all of your external messages to be honest, clear, consistent, and meaningful. In the last section of this chapter it talks about how to deal with media and how to manage crises of communications.

L9 Map

L9

This chapter focuses on establishing leadership through strategic communication with employees. First you want to recognize the strategic role of employee communication. Ensuring that employee’s communication connects to the strategic objectives requires integrating communication into the company’s basic operational processes. All leaders agree on that communication needs to be the topic on the agenda of meetings and a subject of management discussions of strategic objectives and planning. If you are a new leader and are not sure about the effectiveness of internal communication you should develop an internal communication strategy. In order to do that you have to use the scorecard to uncover how your organization stands in relation to the best practices for internal communication. The next topic is how to establish effective internal communication. In leadership you have a primary responsibility that is to create the internal messages that would be sent to your employees, also you need to pay attention to the main components of a good communication strategy so you can ensure your internal communication supports and assists in accomplishing your company strategy.

L8 Map

L8

Building an effective team is very important in leadership. Building an effective team raises both organizational and individual leadership issues. Deciding to form a team is a process very similar to deciding to call a meeting. Companies often decide who should be on teams based on functional responsibilities for inference. Once the selected team members know they are on you team the leader should schedule a launch or kick off meeting. In order to create a team charter you have to project purpose, team member roles and responsibilities, ground roles, and communication protocol. Often teams bring together the best talent available to solve a problem. Although sometimes these peoples personalities tend to clash. Hints the cultural differences this is the understanding that can affect a team’s ability to function. Discussing this leader’s work to develop the team’s combined emotional intelligence that will help the team avoid some of the conflicts that typically arise. Often in leadership there are conflicts within a team. The internal team conflicts are analytical, tasks, interpersonal, and roles. To help avoid or manage the conflict teams will do one on one, facilitation, and involve individuals and discuses with the entire team.

L7 Map