L 5

While reading this chapter I learned how to recognize when to use graphics. In this section it talks about how graphics should be purposeful and not be gratuitous. Although graphics should serve as a few purposes for example; reinforce the message, provide a road map to the structure of a presentation, illustrate relationships and concepts visually, support assertions, emphasize important ideas, and maintain and enhance interest. When you use power point for you should select and design effective data charts. For creating data charts you must chow the data, induce the viewer to think about the substance rather than methodology, avoid distorting what the data have to say, present many numbers in small spaces, and make large data sets coherent. This chapter also talks about how to create meaningful and effective text layouts. Text slides are often overused because they are the staple for most presentations. However there are some guidelines you must use. For example do not put too many words on the slide, do not have only one bullet or sub-bullet as a category, use hanging indents for text list of more than one line, and avoid having too many window words. While you are creating your power point you must employ fundamental graphics content and design principles. This something you should use when creating data or text charts for leadership presentations. It explains what you have to do such as; conveying messages clearly and effectively, selecting the most effective colors, and selecting the most effective fonts.